Goodhatch is a design-driven product and brand incubator.
Drawing from our eclectic professional backgrounds and diverse skillsets, Goodhatch takes a holistic approach to developing brands and businesses. In our experience with Fortune 500 companies and startups alike, we've learned that a siloed and prescribed process for development is often inefficient and can lead to unnecessary compromise. Instead we take an intuitive, organic approach to streamline development of all touchpoints of a customer's experience.
Through design-thinking, we integrate consumer insights, product design, manufacturing, marketing and retail considerations while maintaining focus on the brand experience and business success. With this approach, Goodhatch has nurtured Soundfreaq, G-Project and Capello to critical and commercial success bringing dozens of products to market with mass distribution and millions of products sold.
Founding Partners
Matthew Paprocki
Matthew Paprocki is a co-founder of Goodhatch and has participated in the launch, brand management, and oversight of all the firm's ventures to date. Matt's focus lies in the creation and design of products for the existing brands, and identification of new opportunities for Goodhatch.
In November 2010, Matthew co-founded and launched Soundfreaq, a critically acclaimed wireless speaker company. Matthew serves as the Creative Director of Soundfreaq and leads design and development of the product and brand experience. His knowledge and experience has helped Soundfreaq launch a line of award-winning Bluetooth speakers that have been included in WIRED magazine's "Gear of the Year" and been honored as "Best in Show" at CES from iLounge in both 2012 and 2013.
In 2010, both Matt and Amanda Coplan (see below) launched G-Project, which focuses on ruggedized wireless speakers built for an on-the-go lifestyle. G-Project entered the market with rave reviews from consumers for its durable, real-world speaker design. In 2013 G-Project expanded their line to five products including G-BOOM which earned "Speaker of the Year" distinction from iLounge.
In 2003, Matthew co-founded the design consultancy, Boombang, where he developed premium consumer brands and products for Disney, HP, Memorex, Paul Mitchell, JBL, Target, Bath & Body Works, Nickelodeon, National Geographic, KitchenAid, Trojan and K2.
Matthew began his design career at Fitch Inc, the largest cross-disciplinary design firm in the world at the time, where for 10 years he gained experience in integrated product and brand development for companies such as Compaq, Chiron, Compaq, Iomega and Sun Microsystems.
Matthew graduated from The Ohio State University where he studied mechanical engineering and product development. From 1998-2001 Matthew taught industrial design thesis at CCAC (California College of the Arts) in San Francisco.
Amanda Coplan
Amanda Coplan is a co-founder of Goodhatch and has participated in the launch, brand management, and oversight of all the firm's ventures to date. Amanda's focus lies in the creation and curation of Goodhatch brands, as well as marketing and public relations management for all Goodhatch ventures.
Amanda also serves as VP of Marketing for Soundfreaq where she leads brand development and brings decades of experience in brand strategy, marketing and entertainment that has helped Soundfreaq develop a meaningful and differentiated position in the crowded CE space.
Prior to Soundfreaq, Amanda worked in feature films at Maverick Films, Warner Independent Pictures and helped launch The Film Department, an independent film production, finance, and sales company, where she served as VP of Development & Production. She worked in development and production on features including March of the Penguins, Good Night and Good Luck, and The Science of Sleep.
Before her work in entertainment, Amanda joined Tattoo, a brand and customer-centric business strategy boutique in San Francisco, managing projects including a global brand audit for Cirque du Soleil. Prior to Tattoo, Amanda's initial passion for brand work and marketing led her to Fitch, an international, multi-disciplinary design firm, where she worked in communications, branding and business development for such clients as New Line Home Entertainment and Ask Jeeves.
Amanda graduated from State University of New York at Oswego with a degree in mathematics.